Roofing Company Local SEO Services: What's Included?

"We do roofing SEO" is said by hundreds of agencies. But what does a professional roofing local SEO campaign actually include? This breakdown gives you a clear picture of every component of a full-service program.

Understanding what's included in a roofing local SEO service helps you evaluate proposals, set realistic expectations, and hold your agency accountable for delivering real value.

Month 1: Foundation & Audit Phase

Every effective roofing SEO campaign begins with a comprehensive diagnostic. Without understanding where you currently stand — and what your competitors are doing — any strategy is guesswork.

Ongoing Monthly Deliverables

The audit informs the strategy, but sustained results come from consistent monthly execution across every SEO pillar simultaneously. Here's what a full-service roofing local SEO program delivers each month:

What Local SEO Does NOT Include

Setting clear scope expectations matters. A comprehensive roofing local SEO program is distinct from:

• Google Ads / PPC management — paid advertising campaigns are a separate service
• Social media management — organic social content on Facebook, Instagram, etc. is not SEO
• Paid directory advertising — Angi Leads, HomeAdvisor Leads, Thumbtack ads are paid, not organic
• Website redesign — unless specifically included, ongoing SEO assumes an existing functional website
• Print, radio, or TV advertising — traditional media is outside the digital SEO scope

How Long Before You See Results?